Online store Cristallin

E-commerce project: site creation for the company Cristallin, Sakhalin, which sells lenses and accessories for the eyes.


The Brief

To collect the semantics that formed the basis of the project structure, we used: competitive web resources of Russia, search suggestions in Google and the Google Trends application. These tools allowed us to compose an extended semantic core.

Work was done on the preparation of texts and the filling of categories of the site, filling the catalog with goods. Customized product filters, the ability to quickly purchase, displaying standard prices and on a discount card.

Different online forms help the visitor quickly contact the company at every stage of acquaintance with her offers. There is convenient basket to quickly place an order.

CMS Shop Script

We chose a template and stylized it, completed the setting on CMS Shop Script


Copywriting and content filling. We filled the catalog with goods


Online store optimization and setting up contextual advertising

Marketing events

After the launch of the project, we set up contextual advertising in Google Adwords and conducted an advertising campaign for 2 months. The average ctr of the advertising campaign was 16%. The number of conversion actions from advertising transitions is 4-7 per day.