Online store Cristallin
E-commerce project: site creation for the company Cristallin, Sakhalin, which sells lenses and accessories for the eyes.
To collect the semantics that formed the basis of the project structure, we used: competitive web resources of Russia, search suggestions in Google and the Google Trends application. These tools allowed us to compose an extended semantic core.
Work was done on the preparation of texts and the filling of categories of the site, filling the catalog with goods. Customized product filters, the ability to quickly purchase, displaying standard prices and on a discount card.
Different online forms help the visitor quickly contact the company at every stage of acquaintance with her offers. There is convenient basket to quickly place an order.
CMS Shop Script
After the launch of the project, we set up contextual advertising in Google Adwords and conducted an advertising campaign for 2 months. The average ctr of the advertising campaign was 16%. The number of conversion actions from advertising transitions is 4-7 per day.