Online store building materials
The project was creating an online store for the production company “Splav-500”, Kharkov. The project was developed on CMS Shop Script, because the platform in the best way allowed realizing the tasks that were set by the customer. A large catalog of goods has been implemented, integration with 1C, automatic updating of the assortment, stock, price changes, new arrivals.
A lot of work has been done on preparing the content: descriptions for products and categories of goods, processing and publication of product photos. The site was configured to automatically fill the metadata with commercial key queries for products and their categories, titles and disclosures.
The online store has a responsive design, simple and convenient interface. The site is configured robots.txt, sitemap, installed analytics systems, SSL certificate.
For convenient selection and shopping, visitors can compare products, add to favorites, make a purchase in one click.
We have developed a plan of marketing activities, the task of which is to attract customers, increase sales online and promote the brand:
- customized contextual advertising in Google Adwords,
- developed and implemented a website promotion strategy.