The main goal is: increasing the conversion while reducing the cost of attracting one customer.
- Analyze the work of the campaign
- Expand the list of mine words
- Adjust bids for clicks
- Optimize ads
You can order the setting of retargeting to return site visitors. We analyze the data of Google Analytics to optimize the advertising campaign, to improve your offer on the site.
We analyze the behavior of users to prepare recommendations for optimizing the content and functional part of the web project. As a result, we achieve the main goal: Increasing the conversion while reducing the cost of attracting one customer.
PPC management is generally seen as an evolving art where perfect optimization is not possible, but is still the objective.
Our team is interested in the effective work of our projects. If you also need an EFFICIENT tool for business development – make the right choice!
- Analyze campaign performance
- Expand my word list
- Adjust click rates
- Optimize advertising
You can order a retargeting setting to return site visitors. We analyze Google Analytics data in order to optimize the advertising campaign and improve your offer on the site.
We analyze user behavior in order to prepare recommendations for optimizing the content and the functional part of a web project. As a result, we achieve the main goal: increasing conversion while reducing the cost of attracting one customer.
What does a PPC agency or specialist typically do? Effective PPC management revolves around several interconnected subjects:
- Keyword analysis: Discovering and targeting specific keywords and search queries being entered by likely leads for a company.
- Channel strategy: Google AdWords, Bing Ads, affiliate networks, and paid social media placements are some of the channels to consider for PPC marketing.
- Monitoring: Monitoring search term reports closely to learn which keywords/queries are most often used, to focus their buys on the most common searches.
- Keeping an eye on overall ROI and using that as a guideline to dictate the amount paid and scope of ad buys.
- Competitive analysis: Keeping an eye on tactics and strategies utilized by competitors is key — and time consuming. For example, deciding whether to compete directly by bidding on the same queries, or instead targeting queries a competitor is overlooking (competitive gap).
- Negative match: Optimizing ad spend by filtering out users who match a category that makes them unlikely to convert. A high-end fashion retailer, for example, might limit their ads to users in the top 10% of earnings. A physical business, like a restaurant, would limit ads to those within close geographic proximity.
- A/B Testing: Constantly split testing is one of the most effective methods for optimizing PPC ROI. Text, graphics, and other display variables can be used interchangeably to find the most effective method.